A Fresh Look At Mindful Marketing; Roy Furr

Roy Furr is a professional marketer, serving as the Chief Marketing Officer and Copy Chief for

Roy Furr; A Fresh Look At Mindful Marketing

direct response companies. With his expertise, he assists clients in obtaining a higher number of leads, customers, sales, and profits. Roy's exceptional skills can be attributed to his lifelong dedication to studying psychology and maintaining a consistent meditation practice.

In 2005, while enduring a taxing customer service call center job, Roy stumbled upon the realm of direct response marketing. Within a short period, he rose to become the leading marketing specialist at an IT Training publisher, propelling them to secure a spot on Inc. Magazine's prestigious list of America's fastest-growing businesses not just once, but three times.

Throughout his life, Roy has been driven by a quest for significance, delving into literature and psychology to gain a deeper understanding. This pursuit led him to the enlightening field of Transpersonal Psychology and the profound wisdom traditions found across the globe.
A life-altering event on Christmas Eve in 2001 truly set Roy on his transformative journey. Surviving a car accident that had the potential to claim his life, he embarked on a profound search for meaning. Through his relentless exploration of literature and psychology, he uncovered the profound insights of Transpersonal Psychology and the transformative power of meditative and wisdom traditions.

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Most Influential Person

Monty Page (Psychology Professor at University of Nebraska, Lincoln, who discovered Transpersonal Psychology)

Effect on Emotions

Roy Furr discusses the impact of mindfulness on his emotions, specifically mentioning Tara Brock's rain process. This process involves recognizing the emotion, allowing it to be present, and understanding its message. It also involves nurturing oneself while experiencing the emotion.
Roy acknowledges the power of this process, understanding that emotions are a natural part of life. He notes that emotions serve as a means of communication between our body and subconscious mind, as they lack a verbal language.
He highlights an example of experiencing emotions related to a physical threat the previous night. Roy emphasizes the importance of recognizing these emotions without becoming consumed by them. He acknowledges that he is not defined by these emotions but rather is experiencing them. He stresses the significance of accepting their presence, listening to their message, and taking care of oneself accordingly.

Thoughts on Breathing

Roy Furr acknowledges the significance of conscious breathing but also highlights some challenges associated with it. He finds that when he becomes too aware of his breath or breathes deeply, he experiences a sense of oversaturation with oxygen, which doesn't feel beneficial to him.
Instead, Roy prefers practicing mindful breathing, focusing on being present and spending slightly more time exhaling than inhaling. He mentions various breathing techniques he has explored, including box breathing (in for four, hold for four, out for eight) and the Wim Hof method. While he doesn't consider himself an avid practitioner of the Wim Hof method, he recognizes its potential effectiveness.
Roy values the ability to self-regulate through the breath, recognizing that inhaling activates and exhaling relaxes the body. By managing the breath, one can influence the nervous system. He highlights the importance of adjusting the length of the exhale and inhale to achieve desired states of relaxation or activation.
In summary, Roy Furr emphasizes the benefits of mindful breathing, preferring a balanced approach that suits his own experience and needs. He sees breathing as a means to regulate the body and influence the nervous system, allowing for increased self-awareness and control.

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Bullying Story

Roy Furr shares an incident at the local fencing club where he made eye contact with a guy who became confrontational. Despite feeling activated, Roy used his mindfulness practice to remain calm and extract himself from the situation.
He recognized that the guy's behavior might have had nothing to do with him and could be attributed to personal issues or trauma.
Roy reflects on the importance of understanding others' struggles and not taking their actions personally.
He relates this perspective to his conversations with his children, advising them to show kindness while setting boundaries and recognizing that people's behavior often stems from their own challenges.

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